Why We’re Different
Recently, I went out for breakfast. No big deal I hear you say! I’ve had many breakfasts, some good, some bad, some that just did the job required and nothing more. This however, was a great morning! The food was well cooked, healthy and the service was relaxed but attentive. What made it a REALLY great morning was the company I was with. A fellow gym owner invited me out, and it was his companionship that really made the morning buzz. We had some laughs, a few whinges and plenty of stuff in between. We shared memories unrelated to our friendship because they deepen our relationship.
You see, humans thrive on relationships. We form them regularly and with almost any kind of entity, living—like a friend, partner or pet—or not, such as a car or barbell. We can even form relationships with characters in books, TV shows and films. While many of you reading this are, like myself, more than comfortable spending time alone, we almost always thrive when we’re in the company of those nearest and dearest.
Primal Gym clients will have heard the phrase “intimate, not transactional” in conversations with us. You can get a transactional relationship almost anywhere. At the corner shop, the petrol station or at the gym, where the guy behind the counter, busy cruising the ‘gram, grunts as you swipe your card in. That’s if there even is someone behind the counter - these days it’s becoming more and more self service so you don’t even need to speak to another human. This is all well and good, but those relationships rarely last, and your loyalty to that business changes as quickly as the price of bread or petrol.
Then there are the intimate relationships we form. With our spouse, family and close friends; maybe our doctor or other trusted professionals. This is where Primal Gym thrives. We don’t lead a sea of people following a choreographed routine, so we don’t do mass-market relationships, either. We work on a one-to-one basis. As a potential new client, you’ll sit down with us for a chat about you, your goals and fears, your hopes and wants. We prescribe a structured approach, starting with your most important needs. This might be a workout program, mobility or even confidence.
Your fitness journey at Primal Gym will always begin with one-on-one coaching, either via a personal Foundations session or with an individually designed personal-training session. This is how we earn your trust. We don’t sell you on cheap memberships and long-term contracts; we coach you with expertise and care. Trust is a crucial part of this equation.
I have a cat named Pearl and she is a rehome. She is very highly strung and will flinch at the slightest thing. When I got Pearl, it was easy for me to accept her, as I wanted to help her relax into her new home. For Pearl, it was much more difficult. She’s had to learn to trust me and to develop consistency and patience. I’ve had Pearl for over three years now, and it’s still a work in progress. We’ve made huge leaps in her development, she occasionally trusts me enough to come curl up (and it’s always at 4am, just before my alarm goes off but if she’s curled up on me I’m not moving her!) but there is always more to be done.
You are no different. We’ll accept you immediately, but for you, the process might be harder. You may have been burned by false promises and had unrealistic expectations foisted upon you by well meaning but inexperienced fitness instructors. You may have been sold the dream by a nutrition program promising lifelong weight loss—as long as you’re starving yourself or buying their meal-replacement products. These experiences take time to recover from, and intimate relationships are the most effective way to do so. At Primal we’re in it for the long haul, not a quick fix and move on to the next person.
Interested in becoming part of the Primal Family?
Book in for a free Discovery Chat today and let us be part of your journey!